fnac营销策略_博客应向在线营销人员学习的5种策略（博客世界2010）

fnac营销策略

This post is a summery of a panel presentation given at Blog World Expo 2010 by Scott Fox, Shayne Tilley, Brandon Eley, and Scott Stratten.

这篇文章是Scott Fox，Shayne Tilley，Brandon Eley和Scott Stratten在2010年博客世界博览会上进行的小组讨论的总结。

1. Know your goal. If you do not know the goal of your blog, you will never be successful with it. Pick your focus, whether it is to expand a current brand, drive traffic to your product, or just to go a step beyond social media, your blog should have a purpose. The panel recommends that your blog be part of a three prong strategy. First is social media, which you should use to attract your audience, give them a taste of what is out there and what you can do. The second aspect of your strategy should be your blog. Use your blog to engage your audience. Find their opinions, preferences, and needs and have a conversation with your users. Your third aspect should be your product. Use your product to transact with your audience and get the monetary gain that you need to keep your blog running.

   知道你的目标。 如果您不知道博客的目标，那么您将永远无法成功。 无论是扩展当前品牌，增加产品访问量，还是只是超越社交媒体，都应选择重点，您的博客应该有一个目标。 小组建议您的博客成为三爪策略的一部分。 首先是社交媒体，您应该使用社交媒体吸引观众，让他们领略那里的事物以及可以做什么。 策略的第二个方面应该是您的博客。 使用您的博客吸引观众。 找到他们的意见，偏好和需求，并与您的用户进行对话。 您的第三个方面应该是您的产品。 使用您的产品与受众进行交易，并获得保持博客运行所需的金钱收益。

2. What calls to action you do have should be easy. If you ask for email addresses (and you should ask for email addresses) make it a truly one click sign up. Any more steps and you are eliminating your chances of getting an email. Make sure to keep your email request above the fold and offer an incentive for signing up. Especially if you are a new blog, offering a resource with sign up will help your chances of getting conversions. Also, avoid pop-ups if at all possible. They are annoying and nearly impossible to remove on mobile devices.

   您所采取的行动呼吁应该很容易。 如果您要求提供电子邮件地址(并且您应该要求提供电子邮件地址)，则使其成为真正的一键注册。 采取任何其他步骤，您就消除了收到电子邮件的机会。 确保将您的电子邮件请求放在首位，并提供注册动机。 特别是如果您是新博客，提供带注册的资源将帮助您获得转化的机会。 另外，请尽可能避免弹出式窗口。 它们很烦人，几乎不可能在移动设备上删除。

3. Increase Trust. Increase your users’ trust in you. Have followers and show them. It seems shallow, but online you lack many of the social cues that exist in the real world. Putting up your follower count helps to build trust in you. Also, take the time to make your about page personal. Seeing a smiling face or a real location (city and state, no need for your street address) allows your users to begin to get to know you. Add media coverage links (As seen on…) and testimonials to your website. Ask your past clients for testimonials and put them somewhere visible on your website.

   增加信任度。 增加用户对您的信任。 有关注者并向他们展示。 这似乎很肤浅，但是在网上，您缺乏现实世界中存在的许多社交线索。 增加您的关注者数量有助于建立对您的信任。 另外，请花一些时间使您的About页面变得个性化。 看到笑脸或真实位置(城市和州，不需要您的街道地址)，您的用户就可以开始了解您。 向您的网站添加媒体报道链接(如上所示)和推荐。 向您过去的客户询问推荐，并将它们放在您网站上可见的位置。

4. Segment Your Audience. You shouldn’t ask your audience for lots of personal information when they join your email list, but do make efforts to get to know who your audience is. In your welcome email, ask them for their industry or what they want from your website. Not everyone will respond, but the ones who do will give you an idea of your audience. Also, look into your records. Do you have repeat clients or customers or is your audience mainly new to you? Each time someone provides you some information about themselves, they are holding their hand up to be counted, don’t ignore those hands. Put thought into what you do and don’t bombard frequent users with pop ups or on screen messages that welcome new users.

   细分受众群体。 当他们加入您的电子邮件列表时，您不应该要求听众提供很多个人信息，而是要努力了解您的听众是谁。 在您的欢迎电子邮件中，询问他们的行业或他们对您网站的要求。 并非每个人都会做出回应，但这样做的人会让您对听众有所了解。 另外，查看您的记录。 您是否有回头客或客户，或者您的听众主要是新来的？ 每当有人向您提供一些有关自己的信息时，他们都会举起手来计算，不要忽略这些手。 考虑一下您要做的事情，不要用弹出窗口或欢迎新用户的屏幕消息来轰炸常客。

5. Test, Test, Test. Test ferociously. No matter what you do, if it is working, it could be working better. Use the analytic tools out there and get a feel for what works. Use A/B split testing and test emails, photos, text, subject lines, etc to get the best mix that works for your audience. Don’t settle for a 10% conversion rate when you could have an 80% conversion rate. Recommended Tool: Google Website Optimizer.

   测试，测试，测试。 激烈测试。 无论您做什么，都可以正常工作。 使用那里的分析工具，并了解什么可行。 使用A / B拆分测试并测试电子邮件，照片，文本，主题行等，以获得最适合您的受众的组合。 如果您的转化率可能达到80％，请不要满足于10％的转化率。 推荐工具：Google网站优化工具。

Utilize all of the above, unless you are a incredibly new user. New users need to focus on creating quality content above all else. Once you establish a base of information, you can then start working on these five tips.

除非您是一个难以置信的新用户，否则请利用以上所有内容。 新用户需要集中精力创建最重要的内容。 建立信息基础后，您就可以开始研究这五个技巧。

赞助商 (Sponsors)

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Aviva Web Directory

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Aviva Web Directory是万维网上最负盛名的Web目录之一。 自2005年以来它一直在网络上，并且其中列出了数千个网站。 杰夫很友善，可以成为我们的日常赞助商之一。 如果您使用优惠券“ wpbeginner”，他还将在任何挂牌价上提供$ 25的折扣。 将您的网站列在他们的SEO权益中。

Headway Themes

前进主题

Headway is much more than a WordPress theme. It is a system for do-it-yourself-ers and developers to create sites with simple drag and drop. You can create your very own custom WordPress theme in just a few minutes by simply clicking, dragging, and dropping. It is one of the most popular framework for WordPress themes. Grant was kind enough to give WPBeginner users a 20% off coupon. Simply use the coupon “wpbeginner“.

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StudioPress WordPress Themes

StudioPress WordPress主题

Formerly known as the famous Revolution Themes, StudioPress has always strived for excellence and produced high quality themes. It is one of the most popular theme provider.

StudioPress以前被称为著名的Revolution Themes，它一直追求卓越并制作高质量的主题。 它是最受欢迎的主题提供程序之一。

翻译自: https://www.wpbeginner.com/events/5-strategies-bloggers-should-learn-from-online-marketers-blog-world-2010/

fnac营销策略